What We Do & Why We Do It

As co-founder and CEO, Ryan leads the Pico team in their relentless pursuit of making the day-to-day better for manufacturers. He grew up in a factory town and started his career at General Motors. After working for startup manufacturers–including Tesla–he joined Alta Motors, a startup building a revolutionary and widely acclaimed electric motorcycle. During that experience he learned the importance of manufacturing execution systems, and the idea for Pico was born. He is a graduate of Missouri Science & Technology and now resides in a small factory town.

Geoff leads the software team at Pico, building and maintaining the extensive systems that enable our customers to succeed. After a software career at Amazon and other leading companies, he met Ryan and Zac at Alta Motors and reunited with them afterwards to build Pico. Geoff is a graduate of Rensselaer Polytechnic Institute and lives in Rochester, New York.

Zac manages the customer deployments and device integrations at Pico, one of several critical pieces of the puzzle to ensure our customers realize the full potential of Pico. Zac graduated from MIT and has had an extensive career in manufacturing, with an early stint at Tesla and many years at Ford. He, Ryan, and Geoff met at Alta Motors, an electric motorcycle startup, where they together recognized the importance of manufacturing execution for companies of all sizes. Zac grew up in rural Illinois working at his father’s metal fabrication company.

Dustin Gransberry leads the sales team at Pico and is responsible for expanding the reach of Pico’s interactive software platform. Gransberry, a Seattle native, lives in Santa Barbara, CA with his wife and two children. He has scaled several early stage companies to the next level and decided to join Pico to help American manufacturers embrace industry 4.0 to become more competitive globally. Gransberry is known for developing high performance sales teams that sell complex solutions ethically to maximize customer value. Outside of work, you will find him in the kitchen whipping up something gourmet, catching surf at the beach, or cruising down a mountain slope.

Wendy Booker has more than 20 years of manufacturing marketing experience, with a dedication to revitalizing and accelerating product pipeline and launch execution. During this time, she has driven significant new product, brand, and account growth. Wendy is a graduate of Cornell University, and she earned her MBA from Columbia University in New York City.

Steve heads the product team - as a prior Pico user, he keeps the Pico platform roadmap on track so manufacturers have everything they need to run efficiently and scale effectively. With a wide range of experience covering aerospace, 3D printing, renewable energy, and medical device industries, Steve brings a full toolbox to the internal team and to Pico's customers. Born and raised in southeastern Wisconsin, Steve holds a B.S. Engineering Mechanics and Aerospace Engineering from the University of Wisconsin-Madison.

Katie Rowe finds joy in empowering manufacturing teams with accessible and actionable data. She began her career as a process engineer, using data automation and statistics to improve aerospace-grade-material processes at TE Connectivity. She went on to lead the development of data pipelines and analytics workflows for companies in the specialty chemicals and electrochromic device industries. She holds an S.B. in Chemical Engineering from MIT and M.S. in Mechanical Engineering from Stanford.

Tara leads the product design team at Pico with over a decade of experience in tech in Seattle. Her foray into product design began at age 8 when she learned HTML and QBasic to make games and websites. She studied photography at the University of Kansas and Photographic Center Northwest before returning to her digital design roots. After exploring many facets of the tech industry, from startups to consulting to big tech, she found her sweet spot at Pico where she brings big ideas to life while balancing the business goals with the customer experience.